This app is intended to be a flexible platform for taking notes with a stylus while reinforcing the Bic brand. A beginning-to-end user flow needed to be considered for a multitude of tasks, ranging from drawing, to typing, to adding pictures, as well as organzing pages and files.
Reinforcing Bic products as well as the overall Bic brand, which values creativity, expression, and craftiness, played a major role in both the look and feel as well as the implementation of menus.
In addition to editing individual documents, the app required a robust interface for managing pages and documents. Even these clerical tasks still needed to feel fun and on-brand.